About Amaranth Stories Media
Amaranth Stories Media was inspired by Aesop’s fable of the Rose and the Amaranth — a story about beauty, visibility, endurance, and what it means to last. The amaranth, whose name is rooted in the idea of the “unfading,” became the perfect symbol for the kind of marketing I believe small businesses deserve: thoughtful, resilient, and built for more than a passing moment.
I chose the name because I have long identified with the amaranth, both personally and professionally. Across nearly two decades in digital marketing, I have learned, adapted, endured, and grown alongside an industry that never stops changing. That same spirit shapes this work: helping small businesses find clarity, tell their stories, and build a digital presence with roots deep enough to keep going.
In a world full of larger, louder brands, small businesses should not have to disappear into the background. Amaranth Stories Media exists to help them stand apart with marketing that feels human, strategic, and rooted in what makes them worth remembering.
Meet Our Founder
Janelle J. Davis
I’m Janelle Davis, founder of Amaranth Stories Media and a digital marketing strategist with nearly two decades of experience across globally recognized brands, startups, DTC businesses, and multi-channel campaigns. My work has connected to names like Disney, Harry Potter, the NFL, and Wicked, but the thread running through all of it has always been the same: turning business goals into clear strategy, thoughtful storytelling, and marketing that moves people to act.
I’ve led social, content, and integrated campaign work across industries, blending creative direction with performance data to build marketing that is both human and measurable. One campaign I supported drove 411% year-over-year sales growth, a result I’m especially proud of because growth is not abstract — for business owners, it can mean stability, momentum, and the ability to keep building.
Now, as a small business owner myself, I bring that experience to Amaranth with a deep respect for what it takes to stand out, earn trust, and grow with intention.
Explore my portfolio to see the strategy, storytelling, and results behind the work.
